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This site had the following in the web page, "SHINING A LIGHT ON PAIN RELIEF WITH NEAR INFRARED LIGHT." We observed that the web site stated " See why professional athletes and people suffering from chronic pain all trust the LumiWave near infrared light therapy device to eliminate their muscle and joint pain." It also stated " SHINING A LIGHT ON PAIN RELIEF WITH NEAR INFRARED LIGHT. See why professional athletes and people suffering from chronic pain all trust the LumiWave near infrared light therapy device to eliminate their muscle and joint pain. Medical-Grade Technology Available At Home." The header had Lumiwave as the highest ranking keyword. It was followed by infrared light therapy, near infrared light therapy, and best natural pain relief which isn't as ranked as highly as Lumiwave. The next words the site uses is infrared light. best pain relief devices was also included and could not be understood by search engines.